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Experts Weigh in on Tax Law Effects
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members wade through the changes. President and General Counsel of the Small Business Legislative Council Paula Calimafde along...Expand V-Day Menu to Grab More Sales
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers — and miss out on potential sales. Imagine a man has just placed an order for his wife and asks if you have anything he...
4 Simple Ways to Improve Your Showroom
Be honest: is your shop neatly organized or does it look like Cupid just threw up in there? In his Valentine’s Day Boot Camp, Thursday, Jan. 11, FloralStrategies President and Floral Management columnist Tim Huckabee showed a photo of visual merchandising gone wrong,...
How Your Tone Affects V-Day Sales
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your persuasive power if you don’t rely heavily on questions (and ditch the rising intonation!), said FloralStrategies President...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.