Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of art. Several months ago, Jackie Levine, mana... Read more
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop for corsages and boutonnieres differently... Read more
Ready to build on the positive buzz you created in your community on Valentine’s Day? International Women’s Day, March 8, presents a variety of ways for florists to connect with and celebrat... Read more
The busiest sales week has come and gone. And in its wake, you may have landed a bad review or two. Take it in stride — with an influx of non-regular customers, many of whom waited until the... Read more
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect meaningfully with customers through social me... Read more
Name a more perfect Valentine’s Day window display than a fully functioning kissing booth. (We’ll wait.) While browsing the Burton + Burton gift supplier catalogue, Jennifer Procaccio of Enc... Read more
With just over a month to go until Valentine’s Day, the heat is officially on… to find great seasonal helpers. Because the holiday — which takes place this year on a Thursday — generates suc... Read more
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop promotions proper attention. Nothing like a new... Read more
The holiday season (i.e. the busiest shopping stretch of the year) is an apt time to clear out all the backstock you’ve accumulated over the past few months, allowing you to start 2019 with... Read more
Recently, Wendy Rockcastle has seen a boost in business thanks to a new clientele: sugar lovers. Last month, the co-owner of Rockcastle Florist started subletting space in her Rochester, New... Read more
