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Put Thanksgiving Designs Front and Center
Walk into any grocery store in America and you’ll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows, etc. Although many people haven’t finished off their stash of Halloween candy, consumers are already...Thanksgiving Web Ads
Help flowers find their rightful spot on the table next to the turkey, stuffing and pumpkin pie with SAF’s Thanksgiving collection of web ads. Available in multiple dimensions, the images feature a pedestal-style arrangement in harvest colors with the message, “Always...
‘Butterfly Moments’ Yield More Effective Copy
We’ve all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the hyperbole scale that only the most gullible of customers would give them any attention. Afraid of coming across as a...Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these fires, they’re siphoning your attention from other business matters, such as forecasting, buying and marketing. In...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.