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What’s Your Customer Response Time?
What you say to customers matters — as does when you say it. No one likes to wait, but customers with a problem or a question have even less patience. Yet that’s what’s happening to consumers nationwide, according to a recent study by Eptica, a company...How Some Mini Pumpkins Saved Thanksgiving For One Oklahoma Florist
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You’re not alone. After watching Thanksgiving sales decline for several years (a common trend, according to results of SAF’s Thanksgiving survey), Barbara,...
Put Thanksgiving Designs Front and Center
Walk into any grocery store in America and you’ll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows, etc. Although many people haven’t finished off their stash of Halloween candy, consumers are already...Thanksgiving Web Ads
Help flowers find their rightful spot on the table next to the turkey, stuffing and pumpkin pie with SAF’s Thanksgiving collection of web ads. Available in multiple dimensions, the images feature a pedestal-style arrangement in harvest colors with the message, “Always...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.