Warm Customers’ Spirits With Tropical Designs
Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering right now and wondering if spring will ever truly arrive. Why not pitch something vibrant and tropical to improve their...
Advanced Planning Key to Profitable Mother’s Day
According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for Mother’s Day. Eager to get a sizeable piece of that pie? Start strategizing now. “Many flower shops have a quick ‘tactical...Next Stop for Profit Blast: Motor City
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive business and Motown music, on Sunday, May 20. The popular educational event, now in its fifth year, covers topics such as...
6 Steps to Rectify Customer Complaints
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can use criticism to your advantage, by showing your dedication and converting the complainer into a lifelong flower buyer....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.