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2 Fall Floral Designs that Put a New Twist on Orange
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no exception. But at the New York City flower shop, designers like to use the hue in unexpected ways, eschewing the predictable...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers leading into the busy holiday season. Nielsen’s Florist & Garden Shop in Darien, Connecticut, a two-time winner of Floral...BloomNet Establishes Fund within AIFD Foundation
In honor of its 40th anniversary, the American Institute of Floral Designers Foundation announced its capital campaign: the Lifetime of Learning Fund, an initiative of collective giving to provide continuing education and inspirational experiences. BloomNet is the...
Four Industry Professionals Recognized for Service, Dedication at SAF Amelia Island 2019
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his high-style designs — and commitment to giving back. A longtime florist beloved for her contributions to her community...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.