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Five Minutes with Camron King on American Grown Flowers and Foliage Month
July is American Grown Flowers and Foliage month, a designation that has received support in the Senate and House of Representatives with the introduction of resolutions recognizing the contributions of American farms. Camron King, CEO and ambassador for Certified...
Reignite Your Staff
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who stuck it out are feeling the pressure. A new Gallup report found that workers are experiencing stress at an all-time...
From Breeder to Vase: The Life of a Flower
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of sun a bud was exposed to can alter coloring. When they ask about pricing for red and white roses, he shares that those...
Five Minutes with Lani Callister on Outstanding Varieties
Color and commercial appeal, stem and foliage, bloom, and overall quality — those are the four categories on which entries in the Society of American Florists’ Outstanding Varieties Competition are judged. Past judge Lani Callister of Ensign Wholesale Floral in Salt...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.