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Five Minutes with SAF Chief Economist Charlie Hall on the Year-End Forecast
Take a glance at a few headlines and it can be hard to make sense of what’s happening with the economy. For instance, inflation was down from 8.2 percent in September to 7.7 percent in October — good news! — but unemployment ticked up to 3.7 percent from 3.5 percent...Leverage Black Friday, Small Business Saturday for Promo Ideas
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers in-store, and net holiday sales. But how are florists luring customers to their shops — and websites? Learn from these...The Knot Touts Benefits of Working with Florists
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That was the among the advice offered by the popular wedding website, The Knot, in an article published this week about how...
Five Minutes with Jim Del Prince on Sustainable Floristry
Practicing sustainable floristry doesn’t have to be time consuming, laborious or expensive, says Jim Del Prince, Ph.D., AIFD, PFCI, associate professor at Mississippi State University — but it should be a priority. “We need to update our floristry,” Del Prince says....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.