Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips for boosting in-store traffic. Organize Original Occasions “It’s all about creating reasons for your customers to shop,”...
It’s election season — time to select the next group of Society of American Florists leaders, the volunteers who shape everything the association does. Whether it’s developing products, services and content or identifying industry challenges SAF needs to address,...
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry. Seventeen professionals will be inducted into the American Academy of Floriculture (AAF), and nine professionals will be...
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the takeaways past SAF convention attendees say they implemented in their businesses by stepping away from daily operations and...
An increasing number of the flowers coming through Miami are entering by boat, and thanks to a slew of scientific discoveries, those flowers can now travel by sea for four weeks and last just as long in a vase as flowers imported by air. Contributing writer Sarah...
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