Kristin Gilliland, president and CEO of Gardens America
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry connections.
Kristin Gilliland’s grandparents were importing pioneers. They began importing chrysanthemums from Bogotá, Colombia in 1969 through their company, Gardens America. Eventually, Gilliland’s mother, Colleen Taber, became involved in the family business, and when Gilliland was older, she also helped out during summers.
She never imagined a career with the company and instead studied international affairs in college and contemplated a job in the foreign service. But, in 1994, her mother asked her to temporarily help cover for an employee who was leaving the company. What was supposed to be a six-week commitment turned into a career. Gilliland started as Taber’s assistant and office manager and gradually learned other aspects of the business. She and her mother traveled together to visit clients, exhibit at tradeshows and attend seminars and conventions. Gilliland shadowed Taber for years and when Taber retired, Gilliland took ownership of the company.
“I never imagined this career path for myself, but I am eternally grateful for this fantastic opportunity,” she says. “Now, I cannot imagine another career for myself.”
Sourcing Sustainably
One of Gardens America’s core values is integrity, and the company partners with growers who demonstrate that value to their workers, business partners, and the planet. The farms they buy from utilize integrated pest management, recycle, compost, and practice water conservation. One supplier uses biodegradable, clear flower sleeves made from potatoes.
“We have one life and one planet, and it is paramount that we take care of it for future generations,” Gilliland says.
What’s Trending
The trends Gardens American is hearing about for 2024 include bright and bold colors, petite bouquets, a mix of tropical and traditional garden flowers, and vintage colors with tan, sand, cream, and caramel tones, Gilliland says.
Why SAF?
Gardens America has a long history with SAF, and both Gilliland and Taber have served as volunteer leaders on SAF’s Wholesale Council.
“To me, SAF is the one-stop shop for floral professionals,” Gilliland says. “It is the one organization that brings all sectors of the industry together. That is priceless! Where else can a breeder, a grower, an importer, a wholesaler, a retailer, a designer, a hard goods supplier, and a transportation company all brainstorm ideas to strengthen our industry?”
Gilliland finds a lot of value attending events, both to network and attend education sessions.
“Networking at these events has brought me some fantastic new ideas and long-term friendships,” she says. “SAF is my ‘flower family,’ and attending events recharges my batteries and sparks my creativity. Over the years, the knowledge and valuable takeaways I’ve reaped from the events have more than paid for my membership.”
Gilliland was recently featured on SAF’s Facebook and Instagram accounts.
Do you know a member who should have a chance in the spotlight? Email Stephanie Brady, project manager for SAF.
Stephanie Brady, PMP, is the project manager for the Society of American Florists.
