Wholesalers Council

Wholesalers Council

The Wholesalers Council represents the needs of the wholesale industry segment within the Society of American Florists.

The year noted after each individuals name indicates when their term on the Council expires.

Oscar Fernandez head shot
Chairperson
Oscar Fernandez (2021)
Equiflor/RioRoses
4405 NW 97th Ave
Miami, FL 33178
Tel: 305-594-4445
Fax: 305-594-0924
Email

Liza Atwood Fifty Flowers Boise, Idaho Liza Atwood is founder and CEO of Fifty Flowers in Boise, Idaho. She has spent 24 years in the industry. Her expertise is in fresh cut flower sourcing and marketing. She belongs to the Association for Wedding Professionals International, the Association of Bridal Consultants, the Wedding Industry Professional Association and NorCal. She has written two articles for Rent My Wedding magazine. Atwood has a Bachelor’s degree from Texas A&M University and belongs to Entrepreneurs’ Organization, a global non-profit.
Liza Roeser (2022)
FiftyFlowers
2404 W Bank Dr
Boise, ID 83705-2577
Tel: 805-322-0021
Fax: 805-322-0017
Email

Rodger Callister
Rodger Callister (2021)
Ensign Wholesale Floral
2985 S 300 W
Salt Lake City, UT 84115
Tel: 801-359-8746
Fax: 801-359-5801
Email 

Alvaro Crespo
Alvaro Crespo (2021)
Lihmil, Inc
1401 Old Greensboro Rd
Kernersville, NC 27284
Tel: 910-354-1790
Fax: 336-993-4982
Email

Tim Dewey DVFlora Sewell, New Jersey Tim Dewey is vice president of DVFlora, a 58-year-old family-run wholesale company in Sewell, New Jersey. Dewey has 30 years experience in the floral industry. His expertise is in inbound logistics, procurement and purchasing, e-commerce, marketing and quality assurance. He’s an active member of the Wholesale Florist & Florist Supplier Association, serving on its board from 2014 to 2016. Dewey has a certificate in audio engineering from Paddington College in London, England. He is a board member and volunteer with Camden Youth Soccer Association, a soccer program for inner city kids in Camden, New Jersey.
Tim Dewey (2020)
DVFlora
520 Mantua Blvd North
Sewell, NJ 08080-1096
Tel: 800-676-1212
Fax: 609-468-4812
Email

Nick Fronduto Jacobson Floral Supply, Inc. Boston, Massachusetts Nick Fronduto is COO of Jacobson Floral Supply, Inc., a 74-year-old family-run business in Boston, Massachusetts. Fronduto has spent 17 years in the industry and his expertise includes operations, purchasing, merchandising, sales and marketing. He is a member of SAF’s Wholesale Council and has held numerous leadership positions with the Wholesale Florist and Florist Supplier Association, including education committee chairman, first and second vice president and president. He has been a member of The Produce News’ Floral Marketing editorial team since 2011. Fronduto has a Bachelor’s degree from Northeastern University. He has been a youth baseball coach since 1998.
Nick Fronduto (2020)
Jacobson Floral Supply, Inc.
500 Albany St
Boston, MA  02118
Tel: 617-426-4200
Fax: 617-426-1994
Email

Alejandro Perez (2021) Komet Sales
Alejandro Perez (2021)
Komet Sales
951 Brickell Ave #3210
Miami, FL 33131
Tel: 786-206-0554
Email

Anne Stewart Smithers-Oasis North American Operations Kent, Ohio Anne Stewart is vice president of Smithers-Oasis North American Operations in Kent, Ohio. Prior to entering the floral industry three years ago, Stewart spent 30 years in the paint and coatings industry, working for Sherwin-Williams in both marketing and sales capacities. She has substantial experience selling to wholesale customers in the U.S. and Canada and received several awards from her former employer. Stewart has a degree in social science from the University of Western Ontario. She belongs to Vistage, a CEO networking group in Northeast Ohio, and wrote an article on retirement planning for Smart Business magazine.
Anne Stewart (2020)
Smithers-Oasis – North American Operations
919 Marvin St
P.O. Box 790
Kent, OH 44240
Tel: 330-673-5831
Fax: 330-678-5279
Email

David Torres DWF Wholesale Florist Denver, Colorado
David Torres (2022)
DWF Wholesale Florist
4800 Dahlia St
Denver, Colorado 80216-3121
Email


Lenny Walker (2022)
Kennicott Brothers
1638 W Hubbard St
Chicago, Illinois 60622-6723
Email

Why Join SAF?

The Society of American Florists is the national trade organization for all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:

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