Wholesalers Council

The Wholesalers Council represents the needs of the wholesale industry segment within the Society of American Florists.

The year noted after each individuals name indicates when their term on the Council expires.

Liza Atwood Fifty Flowers Boise, Idaho Liza Atwood is founder and CEO of Fifty Flowers in Boise, Idaho. She has spent 24 years in the industry. Her expertise is in fresh cut flower sourcing and marketing. She belongs to the Association for Wedding Professionals International, the Association of Bridal Consultants, the Wedding Industry Professional Association and NorCal. She has written two articles for Rent My Wedding magazine. Atwood has a Bachelor’s degree from Texas A&M University and belongs to Entrepreneurs’ Organization, a global non-profit.
Chairperson
Liza Roeser
(2022)
FiftyFlowers
2404 W Bank Dr
Boise, ID 83705-2577
Tel: 805-322-0021
Fax: 805-322-0017
Email

Ryan Alders
Ryan Alders (2023)
Alders Wholesale Florist Inc.
PO Box 276
Campbell Hall, New NY 10916
Tel: 845-496-9191
Email 

Headshot of David Armellini
David Armellini (2023)
Armellini Logistics
PO Box 678
Palm City, FL 34991
Tel: 772-287-0575
Fax: 772-221-3189
Email

Rodger Callister
Rodger Callister (2021)
Ensign Wholesale Floral
2985 S 300 W
Salt Lake City, UT 84115
Tel: 801-359-8746
Fax: 801-359-5801
Email 

Alvaro Crespo
Alvaro Crespo (2021)
Lihmil, Inc
1401 Old Greensboro Rd
Kernersville, NC 27284
Tel: 910-354-1790
Fax: 336-993-4982
Email

Oscar Fernandez head shot
Oscar Fernandez
(2021)
Equiflor/RioRoses
4405 NW 97th Ave
Miami, FL 33178
Tel: 305-594-4445
Fax: 305-594-0924
Email

Alejandro Perez (2021) Komet Sales
Alejandro Perez (2021)
Komet Sales
951 Brickell Ave #3210
Miami, FL 33131
Tel: 786-206-0554
Email

John Richards (2024)
John Richards (2023)
DV Floral
520 Mantua Blvd North
Sewell, NJ 08080-1096
Tel: 856-468-7000
Fax: 856-681-6081
Email 

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Melanie Spilbeler(2023)
Syndicate Sales Inc.
2025 N Wabash Ave
Kokomo, Indiana 46901
Tel: 765-457-7277
Email

David Torres DWF Wholesale Florist Denver, Colorado
David Torres (2022)
DWF Wholesale Florist
4800 Dahlia St
Denver, Colorado 80216-3121
Email

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Lenny Walker (2022)
Kennicott Brothers
1638 W Hubbard St
Chicago, Illinois 60622-6723
Email

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Staff liaison
Amanda Roberts
Membership Manager
Society of American Florists
1001 North Fairfax Street, Suite 201
Alexandria, Virginia 22314
Tel: 703-838-5204
Fax: 703-836-8705
Email

2019 © Society of American Florists

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