Leaders of several national associations met on March 13, 2019, at the headquarters of the Society of American Florists in Alexandria, Virginia, to...
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s...
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of...
Teleflora this week unveiled its new Floral Selection Guide (FSG), sharing the industry’s latest trends and innovations in floral arrangements with...
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
Mother’s Day 2018 will go down in the books as a strong holiday for many florists: 60 percent of retail florist respondents to a Society of American...
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of...
Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday...
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is...
Fifty-six percent of respondents to a recent Society of American Florists’ survey plan to spend more on labor this year, an expectation that puts...
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for...
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects?...
More influential publications are spreading the word to thousands of consumers and design community members that flowers enhance, transform and...