It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an...
Partner with the Competition to Earn More V-Day Sales
read more
sales
5 Tactics That Elicit Early V-Day Orders
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a...
4 Marketing Resolutions for 2019
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop...
Pumpkin Themed Class Leads to Bonding — and Sales
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and...
47 Common Phrases That Close the Door on Sales
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your...
Want To Sell More? Tell A Story
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started...
Two Tips to Build Corporate Business
Corporate business is important to a healthy sales mix for retail florists. When done well, it can generate thousands of dollars monthly from just...
For Bigger Sales and Better Service, Nix the Nice
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...
Turn B2B Prospects into Customer with Four Words
What if we told you four words could immediately engage a B2B customer — even a reluctant customer — turning a sales pitch into a real conversation,...
Listen in on Secret Shopper Calls to Florists in Green Bay
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
Mother’s Day Wrap Up: Transportation Issues and Results from National Companies
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief...
Members Enjoy Special Offer on Mother’s Day Bootcamp
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists...
Petal It Forward Prep: Invite Local Reporters and Plan Your Social Media Strategy
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
4 Pricing Strategies to Increase Mother’s Day Sales and Profits
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...
Next Stop for Profit Blast: Motor City
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive...