If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
3 Ways to Turn Petal It Forward PR Wins into Sales Success
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3 Modern Sales Skills that Build Business
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the...
Get a Handle on Better Pricing
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...
Don’t Say This to Your Sales Team
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Increase Falls Sales with High Texture Cuts
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
On Your Mark, Get Set, Go: Chase Fitness-Fueled Sales
Summer is on its way out and that means another season is fast approaching: The season of road races. According to Running USA’s 2015 “State of the...
Ice Cream Partnership Leads to Sweet Rewards
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
3 Tactics for Better Email Open Rates
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...
To Bring in ‘Just Because’ Customers, Arizona Florist Shakes Up Product Offerings
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, "just because"...
Can Emoticons Make Customers Like you More?
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don't be! According to...
Steal These Email Ideas from 4 Brands
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers...
Free Test Call for SAF Members
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
46 Percent of SAF Members ‘Optimistic’ About 2016 Sales
So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish....
Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Better Verbiage for Sticky Sales Situations
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?”...