Hello everyone, and welcome! I'm Adam Havrilla, 2024-25 Chair of the PFCI Board of Trustees, and I'm thrilled to present our second quarterly...
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry....
Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like...
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the...
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their...
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the...
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international...
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design...
Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals...
James Raymond Morley, AAF, AIFD, PFCI, who devoted his life to educating and improving the floral industry, died November 3 in Oklahoma City,...
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...