Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral...
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to...
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost,...
With the 2019 Petal It Forward date set for Wednesday, Oct. 23, now is the time for industry members to start laying the groundwork for their local...
One secret to success for hosting a local Petal It Forward event on Oct. 24? Don’t be afraid to ask suppliers for help — they most likely want to...
Customizable Petal It Forward event materials can help promote the October 24 event. SAF provides members with a Flower Card Template and a T-Shirt...
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Follow #petalitforward on social media:TwitterInstagramFacebook
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — today is...
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Nevada has joined the ranks of states participating in the Society of American Florists’ 2018 Petal It Forward, officially making the effort...
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...