With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business,...
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking...
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers...
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees —...
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your...
Determined to end the year on a high note, Doug Fick treats the holiday season as a marathon, not a sprint. The owner of Broadway Floral Home and...