To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock...
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you...
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by...
Following a boot-scootin' good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to...
Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top...
Does the idea of learning new skills make you feel a little uncomfortable? You're not alone. In fact, a 2015 study from Chapman University found...
Mayesh Wholesale Florist took a trip down memory lane throughout October in honor of the company’s 40th anniversary. Mayesh celebrated with several...
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...
Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in...
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual...
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition...
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended...
By Anne Holub The countdown is on. In just two weeks, 74 speakers and expert panelists will share strategies and tactics drawn from both the floral...
By Christy O'Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October,...