Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...
Make Third-Party Delivery Work for You
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save...
Train Your Drivers in Time for Valentine’s Day
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new...
Florists Find an ‘Army of Drivers’ for Valentine’s Day
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it...
Design, Delivery and Marketing Hacks on Tap for Denver Profit Blast
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills...
Florists Turn to Crowdsourced Delivery
Crowdsourced delivery is changing the business model for some retail florists, offering new ways to expand their geographic reach, grow sales, meet...
The Last Mile: Packaging for Delivery
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in...
Why Smart Packaging = Fresher Product
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One...
Prominent Advice Column Addresses ‘Flowers in a Box’
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future...
Confused About Delivery Costs? Longtime Industry CPA Can Help
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes...
House Holds Hearing On Needs of US Transportation Infrastructure
This week, the House Committee on Transportation & Infrastructure held a hearing entitled “The Cost of Doing Nothing: Why Investing in Our...
How to Find Holiday Drivers
Major floral holidays come with myriad challenges for retail florists: Higher volume means more potential sales, of course, but also more costs....
How to Turn Delivery into a Profit Center
Want to close the (profitability) gap between your shop and the customer's front door? When you turn delivery into a profit center, you can. All it...
UPS Transports 88 Million Valentine’s Day Flowers
UPS ramped up its global logistics network to deliver an estimated 88 million flowers in time for Valentine’s Day this year. According to a company...
How to Hire and Prep V-Day Drivers
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits...