In a bid to get more customers in her shop and her name in front of more consumers, Heather Waits, AAF, set out a bucket of plastic Easter eggs...
Easy Easter Game Generates Foot Traffic, Exposure for Ohio Florist
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contest
Citywide Fall-Themed Contest Earns Community Cred
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to...
FMRF and AFE Launch Second Annual #FlowerLoveVideoContest
It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest....
Marketer of the Year Alumni: Award Boosts Confidence, Motivation, Reach
Second-generation florist Rick Canale grew up reading Floral Management and, over the years, accumulated a long list of business owners he admired...
Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...
Valentine’s Day Event Helps Massachusetts Store Find New Customers
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to...
Fun Valentine’s Day Themed Fodder for Social Media
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
Can a Facebook Contest Lead to New B2B Work?
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
FTD Announces Free Flower Shop Makeover Contest
FTD is excited to announce the 5th Annual FTD Makeover Magic Contest, which will award one lucky florist with a flower shop makeover by FTD...
Are You the Next Floral Management Marketer of the Year?
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all...
Father’s Day Contest Highlights Shop’s Gifts For Men
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for...