FTD is excited to announce the 5th Annual FTD Makeover Magic Contest, which will award one lucky florist with a flower shop makeover by FTD Education Consultant and visual merchandising design expert J. Keith White AIFD.
Participating FTD Florists must complete three criteria to be eligible to win:
- Register and participate in the Maximize Your Merchandising Potential webinar hosted by FTD University on Tuesday, August 16, at 5pm EDT/2pm PDT
- Submit a 75 word essay explaining why your shop interior deserves a makeover
- Submit one or two photos of your shop’s interior space and storefront window display
The FTD Makeover Magic Contest was created in 2012 to award a flower shop with a fresh, new look to help increase their local business. Additionally, viewing the webinar teaches all participating FTD Member Florists cost-effective tips and ideas to improve visual merchandising to positively impact sales and take their business further.
“This year, the focus of my webinar will be how to maximize purchasing and merchandising to help drive sales while also incorporating the latest trends, which I directed as a part of The American Floral Trends Forecast,” explained J. Keith White AIFD. “I always look forward to the makeover and helping a fellow florist transform their space into the best possible work and sales environment. When you are proud of your workspace, it will translate into more revenue!”
Florists interested in participating in the 2016 FTD Makeover Magic Contest are encouraged to visit www.FTDi.com/Makeover for official contest rules and to register.