Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
62 Percent of SAF Retail Florists See Mother’s Day Sales Rise
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SAF Continues Push for Grower Aid
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion...
Industry Leaders Discuss Holiday Supply Chain
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging...
Floral Industry Expected to Benefit from Third COVID Relief Package
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has...
New Social Media Posts to Help Spread #Calm
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are...
Floral Community to Advocate for Research Funding at CAD
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional...
The Heat Is On: Social Messages to Drive Holiday Orders
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers,...
SAF Asks Publications, Companies to Ditch Negative Ads
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
New Impatiens Star in Grammy Décor
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago...
CAD First Timers Make Connections in D.C.
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF...
Veteran Lobbyist to Talk Presidential Politics at CAD
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Golden Globes Offers Preview of Glam Looks to Come
When Hollywood turned out last weekend for the 2020 Golden Globes, the glam attendees also turned out some fashion-forward looks that could give...
Government Moves to Limit Myrtle, Bamboo Imports
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including...