In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
SAF Asks Publications, Companies to Ditch Negative Ads
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New Impatiens Star in Grammy Décor
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago...
CAD First Timers Make Connections in D.C.
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF...
Veteran Lobbyist to Talk Presidential Politics at CAD
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Golden Globes Offers Preview of Glam Looks to Come
When Hollywood turned out last weekend for the 2020 Golden Globes, the glam attendees also turned out some fashion-forward looks that could give...
Government Moves to Limit Myrtle, Bamboo Imports
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including...
5 Posts to Drum Up Small Business Saturday Sales
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National...
68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...
13 Designers Vie for Sylvia Cup at SAF Amelia Island 2019
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements...
Hundreds of Floral Pros from 41 States Gather in Florida for SAF Convention
More than 425 floral professionals from 41 states and four countries will be in Florida this week...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
Floral Pros Gather for Design, SEO, Service and Pricing Tactics
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...