Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer,...
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. The Society of American Florists’...
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral...
From Alaska to Hawaii and California to Maine, 580 floral businesses in all 50 states (and six countries) spread the joy of flowers during the...
October isn't just about pumpkin spice and fall leaves; it's also Cybersecurity Awareness Month, which aptly fits into the spookiness of the season....
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit...
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of...
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations...
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in...
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis....
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...