In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the...
SAF CEO Peter Moran’s “State of the Industry Address”
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Don’t Say This to Your Sales Team
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
As Democrats Take the Stage, Philly Small Business Owners Get to Work
With an estimated 50,000 visitors in town this week for the 2016 Democratic National Convention, local businesses in Philadelphia are looking to...
Two-Thirds of Florists Report Increased Sales on Mother’s Day
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
Oriental Trumpet Lilies
Within the last decade, breeders in the Netherlands have made major strides hybridizing Oriental and Trumpet lilies, producing a slew of new...
SAF Urges Help with Small Biz Health Care Costs
The Society of American Florists is voicing its support for a bill that could give some small-business owners more flexibility under a key provision...
Here Come the Pants
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Spring Clean Your Sales Lingo
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Got Costs? SAF’s 1-Day Profit Blast Provides Clear, Practical Solutions
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...
Royer’s Presents Red Cross with Hundreds of Cards, Coloring Pages for Active Military and Veterans
Royer’s Flowers & Gifts recently collected hundreds of cards and coloring pages for active military and veterans as part of the American Red...
Easy, Affordable Ways to Produce Show-Stopping Images
Every day, you do the impossible: you take flowers — nature's most beautiful creations — and make them even prettier with your creative designs....
Wholesale Company Picks Two Winners in Annual Competition
For its 2016 Design Stars competition, Mayesh Wholesale added an unexpected twist: two winners. That decision was made in advance, said Yvonne...