Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
National Group Predicts Uptick in Easter Spending
When Americans who observe Easter celebrate this weekend, one group is expected to be especially enthusiastic: Those under 35. That’s according to...
Major Media Coverage Touts Flowers’ Stress-Busting Powers
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van...
Texas Florist Partners with Restaurant Chain to Create ‘Croissant Corsage’
A Dallas flower shop has earned national attention for playing along in a silly and, well, rather buttery prom promotion. Cheddars Scratch Kitchen,...
SAF Coordinates with Lawmakers’ Offices on Research Funding, Statistics
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’...
Record Number of Industry Members Attend SAF’s 1-Day Profit Blast
Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada...
In Lighthearted April Fools’ Video, Google Highlights Flowers
OK, Google. That was pretty funny. In a lighthearted, two-minute video that almost fooled us, Google “promoted” what it termed new technology:...
Petal It Forward 2017: Social Media Coverage
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Remind Consumers and Your Sales Staff about Lilies and Cats
The Society of American Florists loves lilies and cats, but the two don't mix. As you may know (and your customers may not), several types of lilies...
Floral Industry Associations Collaborate to Collect, Disseminate Data
Leaders of several national associations met on March 13, 2019, at the headquarters of the Society of American Florists in Alexandria, Virginia, to...
Breeders Show Off New Product at California Spring Trials
Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video...
Conquer Your Finance Fears at Profit Blast
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway...
FTD Executive Calls Headlines on Company’s Finances ‘Distortions’ of the Facts
FTD’s announcements last week that the company saw “lower than expected” results on Valentine’s Day and failed to meet its overall “financial...
SAF Leaders Talk Industry Issues with Influential Congressman
Last week, members of the Society of American Florists executive team got valuable face time with an influential member of Congress. While in...
NY Florist to Stage ‘Little Shop of Horrors’
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock...