On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are...
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A...
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle...
Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these...
Valentine’s Day profits will be put to the test thanks to the rising costs. How does a florist offer Valentine’s Day arrangements and still turn a...
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as...
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by...
Plan and order well in advance. Communicate throughout the supply chain. Update online inventory. Work with what you have. That was the advice from...
Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers...
Valentine's Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years...
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in...
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
[mom_video type='vimeo' id='665268788' width='800' height='533'] [gap height="10"]Valentine’s Day is always busy, but this year, February 14 falls...
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can...