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Floral Industry News
Boost Profits With Smarter Giftware ChoicesÂ
Petra Janssen has cultivated a profitable giftware selection at Wascana Flower Shoppe in Regina, the capital city of the western Canadian province...
Floral Industry Honors Fallen Soldiers With Stems on Memorial DayÂ
Volunteers with the Memorial Day Flowers Foundation process thousands of flowers in preparation to place them on graves at the Arlington National...
Mother’s Day Flower Purchases Hit Record HighÂ
Mother’s Day purchases of flowers and plants reached record levels despite economic uncertainty and rising costs tied in part to disruptions in...
Inflation Is Back. Is Your Pricing Strategy Ready?Â
SAF Chief Economist Charlie Hall, Ph.D., delivers a keynote address at a past SAF annual convention. Hall will return to the stage at SAF Amelia...
Indiana Peony Festival Creates Floral Destination and ConnectionÂ
Syndicate Sales, based in Kokomo, Indiana, is a sponsor of the Indiana Peony Festival. From left, Kelvin Frye, Josh Wesner, Stacy Martin, Cara...
Obituary: Fernando “Fern” Ortega 1980–2026Â
Fernando Ortega (left), who twice represented the industry at SAF's Congressional Action Days, passed away May 17. Pictured with him:...
Ask Aster: Which Father’s Day promotions and products are tailored for men?Â
Need fresh ideas for Father’s Day merchandizing, summer promotions or handling customer requests when certain flowers aren’t in...
Use AI to Turn Video Into New CustomersÂ
Artificial intelligence is transforming video marketing, making it faster, easier and far more affordable for florists to create...
Obituary: Richard Salvaggio 1948-2026Â
Throughout his career, Rich Salvaggio, AAF, AIFD, PFCI, CAFA, mentored and inspired countless professionals, including (from left) Lottie McKinnon,...
Negative Publicity Watch:Â SAF Pushback Prompts Headline ChangeÂ
SAF reached out to 13 companies and one media outlet that bashed flowers to promote Mother’s Day gifts. One of the nation’s largest lifestyle...
SAF’s Floriculture Priorities Advance on Capitol Hill Â
SAF members met with 11 congressional offices April 14 to discuss floriculture’s priorities. From left to right, James Santoli of Jet Fresh Flower...
Is National Marketing Changing Floral Buying Habits?Â
That Flower Feeling last fall launched its second campaign, “Just Add Flowers,” to highlight the joy of giving and receiving flowers. In this...
Rising Costs and Changing Customers Push Floral Businesses to Adapt
The floral industry is facing mounting pressure from nearly every direction: higher operating costs, changing consumer behavior, labor...
Transform Your Shop into a Retail ExperienceÂ
At Petals and Pages in Custer, South Dakota, Carrie Moore, AAF, PFCI, SDCF, blends books, blooms and thoughtfully selected gifts — like cozy coffee...