Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills...
Looking to brand shirts, signage, flower cards and more with the Petal It Forward logo? The Society of American Florists has you covered. The event...
From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years,...
For most floral professionals, the name Pete Garcia, AAF, calls to mind any tool or accessory they could ever want. For those acquainted with the...
Don’t let labor shortages and the rising cost and availability of flowers deter you from participating in the Society of American Florists’ annual...
The Society of American Florists’ annual fundraiser for its political action fund tallied more than $40,000 in contributions, pledges and...
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and...
Kelsey Thompson, AIFD, owner and head designer at Bloom Floral & Home Studio in Algona, Iowa, won the 53rd annual Sylvia Cup Design Competition...
The Society of American Florists' annual feel-good initiative, Petal It Forward, is a great marketing tool for floral businesses that helps...
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
A small, family-owned grower, importer and distributor that used employee-driven marketing, YouTube and other unconventional means to grow into an...
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles...
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers...
Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand...