From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
Young Floral Pros Gather in Miami
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by —...
Florists’ Top Tips for Staying Profitable
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer...
Five Minutes with Manny Gonzales on Staying Profitable
[mom_video type='vimeo' id='733998136' width='900' height='506']With inflation hitting record highs and flower sales slowing, it’s especially...
Show Off Your Design Skills in the Sylvia Cup
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when...
Boost Back to School Sales With Plants
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms...
Retailers React Swiftly as Flower Sales Slow
In the wake of surging gas prices, inflation and slowing flower sales, retailers are reacting swiftly to protect their bottom line by spending less,...
Is It Time for a Digital Marketing Do-Over?
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as...
Sustainability in Floriculture: A ‘Responsibility and an Opportunity’
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen...
SAF to Hold Annual Member Meeting Sept. 8
The Society of American Florists will hold its annual member meeting on Sept. 8 during SAF Orlando 2022, the organization’s 137th annual convention...
5 Must Reads for Floral Business Leaders
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in...
Inspiration to Grow Your Business
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
Does Your Business Need to do Some Soul Searching?
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and...
House Supports $1 Million Increase for Floriculture Research
The industry is one step closer to securing a big increase in floriculture research funding after the House announced it is in favor of a $1 million...
Member Spotlight: Jason and Mary Bigham of Penny + Clover in Rochester, Michigan
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...