To attract the attention of baby boomers with plenty of discretionary income, Spies, a Danish travel company, used cheeky humor — and a topical...
1st Proflora America’s Cup
Asocolflores (Association of Colombian Flower Exporters) and Florint (International Florists’ Association), with over 100,000 European members, will...
‘Brilliant Stars’ Snags Top Outstanding Varieties Title
A spray rose once again stole the show at SAF’s annual Outstanding Varieties Competition, winning the Best in Show: 'Brilliant Stars Green Pink’...
Florists Score Press with ‘Petal it Forward’
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your...
Six Signs You’re Losing a Sale
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
Brands Scramble to Connect with Millennials
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
Butera the Florist Named Floral Management’s 2015 Marketer of the Year
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides...
High Profile Pair Team Up to Create New Perfume Rose
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer”...
Murder Mystery Entertains, Puts Fans in Halloween Spirit
Canale's wife, Suzie, who's penned several children's books including, "The Land of Chocolate Cosmos" and "The Popcorn Hydrangea of Poppingtom," has...
Eliminate Apathy with a Standard Greeting
Through his customer training company, FloralStrategies, Tim Huckabee has performed thousands of test calls and heard way too many sales people...
Go Pink With Your Marketing
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic...
Your 12-Step Program for Planning the Perfect Event
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300...
California Growers, Shippers Host Buyers at Fun ‘N Sun
Leaders of CalFlowers (the California Association of Flower Growers and Shippers) are thanking an improved economy and a growing appreciation for...
A Simple Trick to Make Brides to Pay Up
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...