Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200...
Industry Companies Team Up to Honor Veterans on Memorial Day
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Floral Industry News
Rake in More Sales With Recital Flowers
Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! Parents love watching their little ones...
Successful Social Media Marketing in 3 Hours a Week (Or Less!)
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy...
How to Win Back MIA Customers
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary,...
Federal Rule Could Complicate Growers’ Efforts to Safeguard Water
A new federal rule meant to protect the country’s clean water supply could actually make it harder for floral industry greenhouse and nursery...
Appeals Court Rejects Obama Immigration Policy
On Tuesday, the Fifth Circuit Court of Appeals upheld a lower court ruling blocking the Obama Administration from implementing its new immigration...
How to Climb to the Top of Search Results
If you’ve loaded down your website with keywords (“city name,” “city name florist,” “city name’s best florist,” etc.) in an effort to please the...
Sympathy Flowers Get Big Nod in Top Funeral Industry Publication
The country’s premier trade publication for funeral homes has a flower-friendly message for its readers this month: Flowers and plants are an...
New Co-Op Advertising Program Reimburses Florists $2,500 To Market Their Business
FTD is pleased to announce a new co-op advertising program where FTD Member Florists that leverage the FTD brand in local advertising can receive...
B2B Materials to Cultivate Corporate Client Relationships
Without any major floral holidays demanding your attention, summer's a fine time to target areas for potential growth, such as corporate work. This...
How to Maximize Your Bridal Show Experience
Bridal shows are great opportunities to snag new clients, but they can be overwhelming, especially if you work in a city known for destination...
Millions of Workers Could Become Eligible for Overtime Pay
New regulations from the Department of Labor will expand the number of U.S. workers eligible for overtime pay. Under the 1938 Fair Labor Standards...
Tech and Teamwork Improve Email Campaigns
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a...
Father’s Day Contest Highlights Shop’s Gifts For Men
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for...
AFE Announces More Than $310,000 in Research Funding
The American Floral Endowment (AFE) has approved more than $310,000 in scientific research project funding for 2015-2016 to support six continuing...