Ever think the everyday dramas, heartaches and disagreements of your shop could be the stuff of the big screen — or at least some can’t-miss TV?...
Arizona Flower Market Gives Away Roses in Exchange for Toys and Food Donations
Arizona Flower Market held a Christmas food and toy drive to support The Society of St. Vincent de Paul in Phoenix, Arizona. Patrons could donate a...
California Growers Push for More Local Flowers in Rose Parade
In California, a coordinated effort is underway to encourage a 125-year-old American tradition to include more homegrown flowers. More than 80...
At Year’s End, the Floral Industry Sees Results in Washington
Another year, another standstill in Washington, D.C.? Not by a long shot. It may seem like nothing ever gets done in Washington. In their own lives,...
Ecke Family Celebrated with a Museum Exhibit
The story of how poinsettias moved from a relatively obscure plant to a top-selling Christmas gift is currently being told — through rare family...
SAF Members Cash in on Vehicle Savings
It was a fall filled with savings for many Society of American Florists members: Through a new partnership with FCA US LLC (formerly Chrysler Group...
In Wake of Shooting, Expert Weighs in on Identifying Threats
In the wake of high-profile examples of workplace violence — including the Dec. 2 shooting in San Bernardino and the shooting on live TV of two...
New Fund Honors the Legacy of Yoshimi and Grace Shibata
The American Floral Endowment (AFE) recently announced the establishment of the Yoshimi and Grace Shibata Family Fund, honoring the late flower...
D.C. Florist Gets Positive PR From Reality Star’s Fundraiser
When "Bachelor in Paradise" alum and Northern Virginia native Ashley Iaconetti called Beth and Lee Herman, owners of Palace Florists in Washington,...
Social Media Pumps Up Petal It Forward Campaign
SAF’s Petal It Forward event that took place in New York City and nationwide on October 7 keeps on giving. To keep the momentum of the positive...
Colombian Flower Growers Continue Promos in Japan
The group that represents the flower farmers behind three-quarters of Colombia’s flower exports continued its push for goodwill — and increased...
Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
N.J. Shop Hosts New Congressman, Generates Support for STARS
Just before Thanksgiving, one mid-Atlantic flower shop made sure a freshman U.S. congressman had a beautiful floral centerpiece for his holiday...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
For Florists in Midwest, Profit Blast Delivers Packed Day of Learning
Here’s an idea that might sound like trouble: Spend a fall Saturday away from your business, talking with friends and meeting new people in a...