Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Rose Parade Delivers on Flowers and Fun — a Day Later than Usual
The 2017 Tournament of Roses Parade in Pasadena was a day late this year, but it wasn’t short on flowers. This year’s event was held Jan. 2, instead...
Floral Design Institute to Award $30,000 in Student Scholarships
David and Leanne Kesler, co-owners of Floral Design Institute in Portland, Ore., are pleased to announce that they will be offering student...
Florabundance, Inc. Acquires GardenRosesDirect.com
Florabundance, Inc., a wholesale flower distributor serving the United States and Canada, has purchased the site GardenRosesDirect.com. “We are...
After a Crisis, a Florist Returns to Work Renewed
Life seemed pretty good to Rakini Chinery in 2011. Allan’s Flowers & More in Prescott, Arizona, the business she’d owned for more than a decade...
Ho Ho SEO: Are Holiday Shoppers Finding You Online?
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to...
Charleston Florists Talk Roots and Future in Local Paper
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What...
Seven Students Awarded Bryson L. James Student Competition Awards
Seven students from four universities were presented cash awards totaling $2,500 for their presentations at the Bryson L. James Student Competition...
Estate Tax May Be on Death Row. Again.
Estate tax repeal, a long-time Republican objective — and an important goal for many members of the floral industry — may become a reality during...
Congress Approves SAF-Supported Legislation to Help Small Businesses
Here’s some good news out of Washington: Last week, the House and Senate overwhelmingly passed legislation that will protect small businesses from...
Floral Designers Cheer Pantone’s Selection of Greenery
Floral designers’ overwhelming response to Pantone’s Color of the Year for 2017: Yeeeesssss! Last week the venerable color institution unveiled its...
Retail Expert Dishes on How to Compete in Amazon’s World
News flash: Amazon is big. Really, really big. As of last summer, Amazon had an estimated 63 million Prime members, according to Consumer...
Florists Question Impact of Small Business Saturday
A record-breaking 112 million Americans shopped and dined locally last weekend on Small Business Saturday. That’s a 13 percent increase over 2015,...
Dozens Gather to Learn and Network in Columbus
Seventy-five floral industry members came together on November 6 in Columbus, Ohio, to learn how to make parties more profitable, unearth “hidden”...