Many things about Tiger Lily, a Charleston, South Carolina floral shop, have evolved from the pandemic era of business — from floral arrangements to...
How I Did It: A Little Upgrade Goes a Long Way
Editor’s note: This is a series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved,...
Introducing Floral Management’s Industry Innovators
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
SAF Phoenix 2023 Taps Top Experts
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th...
Meet the Contestants Vying for the Sylvia Cup
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition...
SAFPAC Gears Up for Election Season with Phoenix Fundraiser
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make...
SAF Publishes Second Sustainability Spotlight
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories...
Member Spotlight: Marcia Villiers of Beautiful Kreations in Sunrise, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly...
Industry Pros Share Tips to Find Talent
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral...
Strategies From ‘the Trenches’ to Put to Work
Amber Morgan didn’t know what to expect from the Society of American Florists’ 1-Day Profit Blast in July. But she certainly didn’t expect what she...
SAF Phoenix 2023 Brings Together More Than 470 Floral Pros
Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail...
Boost Your Petal It Forward Media Coverage
Petal It Forward is the Society of American Florists’ annual feel-good initiative that spreads the power of flowers — and it can also be a powerful...
Florida Designer Wins Sylvia Cup at SAF Phoenix 2023
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design...
CalFlowers Wins SAF’s Marketer of the Year Award
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the...
Stars of the Industry Honored at SAF Phoenix 2023
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...