When Skip Paal, AAF, of Rutland Beard Floral Group, headquartered in Cantonsville, Maryland, testified to Congress last week, he made such a big...
SAF Members Find ‘Responsive,’ ‘Interested’ Lawmakers and Staff in Washington
When 119 growers, wholesalers, retailers and suppliers gathered last week in Washington, D.C., for SAF’s 37th Annual Congressional Action Days...
In New Marketing Kit, SAF Promotes Flowers’ Health Benefits
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to...
Maryland Retailer Testifies to Congress
When an influential House committee convened today to discuss small business issues, a longtime floral industry member was present to share his...
FTD Spring Campaign Puts Spotlight on Women
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an...
Consumers Grab Up Free Wildflower Seeds as General Mills Addresses ‘Invasive’ Claims
General Mills’ popular goodwill gesture aimed at protecting pollinators generated a little unwelcome buzz last week after a high-profile website...
AFE Weighs in on ‘Enchanted Rose’ in ‘Beauty and the Beast’
A key plot point in the classic Disney fairy tale “Beauty and the Beast” involves a rose that blooms for more than a decade. In the run-up to the...
Despite Snow Storm, Industry Members Head to D.C. to Make ‘Meaningful Change’
A major snowstorm didn’t stop dozens of retailers, wholesalers and growers from traveling to Washington, D.C., this week to share their story with...
General Mills to Consumers: Buy and Plant Wildflowers
Customers who pick up a box of Honey Nut Cheerios this spring will notice a key character missing: BuzzBee, the friendly bee familiar to any Honey...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
Most Florists Report Valentine’s Day Sales Increase
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....
CAD to Ask Congress to Support Three Key Floral Issues
Asking Congress to keep flowers affordable, protect floriculture’s workforce and invest in floral research is what 119 retailers, growers,...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
SAF Women’s Day Video: Nearly 47,000 Views and Counting
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has...
Martha Stewart Highlights ‘American Grown’ Dinners
One of the country’s most famous hosts has given her seal of approval to a series of dinners that celebrate flowers grown in the U.S. “The American...