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SAF Members Find ‘Responsive,’ ‘Interested’ Lawmakers and Staff in Washington

by | Mar 22, 2017 | Floral Industry News | 0 comments


David Armellini (left) of Armellini Express Lines in Palm City, Florida, and follow Floridians prep before their next congressional appointment during SAF’s Congressional Action Days. Also shown: Mike Valade, Teleflora, Inc.; Patricia Armellini; Oscar Fernandez, Equiflor/Rio Roses and Corrine Heck, Details Flowers. Look for the event photos link here.

When 119 growers, wholesalers, retailers and suppliers gathered last week in Washington, D.C., for SAF’s 37th Annual Congressional Action Days (CAD), they received some straightforward advice on meeting with lawmakers and legislative aides: Tell your story. It can make a real difference.

For Liza Roeser Atwood of Fifty Flowers in Boise, Idaho, putting that advice into practice was easy. Earlier this year, she and her team were forced to turn away orders after they failed to find laborers to help harvest seeded eucalyptus. So when Atwood joined with the other members of the Idaho delegation, she used that story to illustrate the industry’s critical need for practical solutions to the country’s current, broken immigration system — and her story hit home.

“That really opened their eyes that there is a crisis,” said Atwood, a longtime floral industry member but first-time CAD attendee who said she was motivated this year to attend because she wanted to help effect lasting change. “I’m here talking with the lawmakers who when they get to the floor can stand up and vote for our business, to keep it in business.” Read more.

Despite the threat of a major snowstorm, CAD drew its largest crowd in more than a decade, with 35 first-time attendees and a total delegation representing 30 states. Many SAF members who traveled to Capitol Hill on March 14 to meet with lawmakers and key staff members said they found people to be more receptive this year to the industry’s issues — tax reform, immigration reform and increased funding for the Floriculture and Nursery Research Initiative (FNRI). Some credited that change to the new administration; others said the possibility of snow, which threatened the D.C. area but ended up hitting harder farther north, helped clear the halls of Congress, giving aides and lawmakers a little more time to spend in meetings.

Liza Roeser Atwood, right, is joined by her mother and daughter, Sharon and Alex, as she tells a congressional aide in the office of Sen. Michael D. Crapo (R- Idaho) about the need for a reliable workforce.

“I found people were looking for information—they were very interested,” said Paul Fowle of DVFlora in Miami, Florida.

Indeed, minutes after he and the New Jersey delegation left one representative’s office, they received an email from aide, reminding them to send follow-up information on FNRI, and why the floral industry needs the government’s help in bringing that private-public initiative back to its previous funding levels.

“The fair share argument worked,” he added.

Paul Brockway, AAF, of Conklyn’s Florist in Alexandria, Virginia, noted that the pre-meeting prep from SAF experts helped his group feel ready to meet with lawmakers and staff. He was pleasantly surprised to find staff members who were informed and ready to listen.

“Turns out that the staffers were well aware of the issues, leaving us ample time to tell our stories and explain how our positions affect the industry, our state and the future of the world as we know it,” he said.


“CAD gives us an opportunity to stand up and defend our industry,” said Cheryl Denham of Arizona Family Florist in Phoenix, speaking with a congressional staffer in the office of Senator McCain (R-Ariz). “If we expect more from our elected officials, then we should expect more from ourselves.”

Nancy Hooper of Norton’s Flowers and Gifts in Ypsilanti, Michigan, a fourth-time CAD attendee, also noted a shift in his reception on the Hill this year.

“Previously, it seemed we would always get ‘no,’” she said. “ would agree but always tell us, ‘It’s impossible.’ For the most part this year, we saw a lot of agreement and support.”

Lee Sorensen, Design Master color tool, Inc., attending CAD for his second year, agreed.

“This year we had a lot more access and they were a lot more receptive, taking more notes,” he explained. “We just got more time with them.”

Alan Tanyoue of Floralife in Walterboro, South Carolina, said he too found “receptive” audiences in his lawmakers’ offices, including that of Sen. Lindsey Graham (R – S.C.)), where a counsel to the senator reaffirmed the legislator’s commitment to comprehensive immigration reform. (This year, the SAF delegation lobbied specifically for fixes to the troubled E-Verify system.)

Longtime CAD participant David Armellini of Armellini Express Lines in Palm City, Florida, helped guide the Florida delegation in its discussions of the industry’s effort to exclude imported floral agricultural products from a border adjustment tax, an issue that could have a “huge impact” on the Sunshine State, he said.


First-timer Molly Meulenbroek of Studley Flower Gardens in Rochester, New Hampshire, admits to being a bit nervous going into the congressional meetings, but said “it was a truly empowering experience to know my voice as a business owner is being heard.”

“We don’t want to see flowers priced out of the market,” he said, as the state group prepped for its meetings last week before heading to Congress. “We’re prepared to walk on to the Hill and state our case.”

Another member of the Florida delegation, Corrine Heck of Details Flowers in Ormond Beach, said she found it helpful to have experienced CAD participants like Armellini in the group, as she, a first-timer, learned the ins and outs of lobbying from SAF and Beltway experts and other industry members.

“I learned so much from the veterans from my state,” she said. “I had many great takeaways, talked to so many wonderful business owners and really feel that it was a positive experience.”

First-time attendees (and mother-daughter duo) Sue and Nicole Palazzo of City Line Florist in Trumbull, Connecticut, picked up a handy tip from SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelion’s Flowers & Gifts in Eugene, Oregon: Stop by all of your lawmakers’ offices, even if you don’t have an appointment. That approach — and a real hometown connection — paid off when they stopped by the office of Rep. Jim Himes (D-CT)  and Nicole noted that one of the staff members there was a customer of the shop. The mention got them a little unexpected face time.


“CAD offers the best of everything SAF has to offer: networking and peer support; staff organization; civics education; good speakers; access to government and legislators,” said Tim Galea (left) of Norton’s Flowers & Gifts in Ypsilanti, Michigan, with Rod Crittenden, Michigan Floral Association.

“Big or small shops, we are all affected in one way or another with the issues that go on,” said Nicole, adding that she plans to become a regular at the event.

Jeremy Lohman of Scott’s House of Flowers in Lawton, Oklahoma, another first-time attendee, admitted that he was skeptical at first, unsure if CAD would be worth time away from the business.

“I initially thought that I could not make a difference, but after attending , I realize I can,” he said, adding that he found conversations among industry members, who represented all segments of the supply chain, as beneficial as Capitol Hill meetings. “I was able to meet a variety of people in the industry and broaden my scope of knowledge.”

First-timer Larry White, who has worked at Smithers-Oasis for 19 years, called CAD event a “bucket-list” item — a chance to “come to D.C. and actually participate … in our legislative process.”

That message is likely music to the ears of Karen Fountain, AAF, of Flowers ‘n’ Ferns in Burke, Virginia, who has been attending CAD for decades and recently wrote an impassioned Viewpoint in Floral Management on the importance of CAD.


First-timers and mother-and-daughter-duo (from right) Nicole and Sue Palazzo appreciated the opportunity to talk about their businesses on Capitol Hill and plan to make CAD an annual event.

“It’s necessary for our senators and representatives to hear our stories about our businesses,” Fountain said. “By going to Capitol Hill year after year, we establish ourselves as a leading association who takes pride in our industry. We gain their trust, which allows for more dialog by our SAF staff throughout the year.”

And, for all the headlines about how contentious Washington has become, several CAD members who came to the event said they found moments of real inspiration, and even joy. That was the case for Paul Fowle, of Delaware Valley Floral Group, who happened upon a 100-person group representing Baptist churches across the country singing patriotic songs on the steps of the Supreme Court.

“I’ll file that under ‘something you don’t see every day,’” he laughed. “It was a special memory from the trip.”


Jason Waits of Bloomtastic Florist in Columbus, Ohio, was one of more than 30 first-timers, but he travelled with a large group of fellow Ohioans to his congressional meetings, including Anne Stewart of Smithers Oasis in Kent.

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