Since writing our story yesterday on Hurricane Irma, EBrief editors have received additional updates from two of the industry’s wholesalers...
SAF gathered the following information from various sources in the insurance industry. Promptly file a claim with your business insurance...
No one has ever accused Deborah De La Flor, AIFD, PFCI, of inaction, but last week, after realizing the extent of the damage caused by Hurricane...
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
Nearly a week after its initial impact, Tropical Storm Harvey has left an unimaginable trail of destruction along 300 miles of the Gulf Coast — and,...
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that...
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of...
Keep an eye on the mail. The Society of American Florists’ 2017 Local Marketing Kit has shipped to member retailers, wholesalers and growers. In it...
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first...
The American Institute of Floral Designers has captured the magic of the 2017 National Symposium "X" held in Seattle, Wash., July 1-5 on both DVD...
The Society of American Florists' chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the...