What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to...
Florists Leave Detroit with Ideas on Sales, Service, Financials and More
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Floral Industry News
Younger Floral Industry Members Connect, Talk Issues
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who...
Memorial Day Flower Outreach Expands to Dozens of U.S. Cemeteries
A floral industry-led initiative to honor fallen service members on Memorial Day and offer comfort to their families provided thousands of flowers...
Washington Post Highlights Realities of E-Verify
The Society of American Florists members took E-verify to Capitol Hill in March during the group’s annual Congressional Action Days is now getting...
One in Three American Adults Bought Mother’s Day Flowers or Plants
Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an...
Cancer Foundation Honors Oregon Florist
When Shirley Lyons, AAF, PFCI, started fundraising for the Oregon Cancer Foundation about six years ago, her goal was modest: Raise awareness and...
Florists Talk Shop with Reporters for Mother’s Day
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...
At First Lady’s Luncheon, American Grown Flowers Take Center Stage
American Grown flowers were the subject of delight — and even friendly competition — for about 1,850 Congressional spouses and associates this week...
Red Sox, Chili’s Apologize for Ads that Dissed Flowers
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an...
Yankees Honor Fallen Officers Nationwide with Flowers
The last thing a bunch of Red Sox-loving police officers expected to see at their station last month was a bouquet of flowers from the New York...
Congresswoman Visits SAF Member Grower
When Rep. Julia Brownley visited The Sun Valley Group’s Oxnard, California, location on May 7, the congresswoman toured the company’s facility, met...
StubHub, NFL Shop to Consumers: Don’t Buy Mom Flowers
The world's largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this...
Writer Pens Ode To Peonies
April showers bring May flowers — specifically, peonies. The big, fluffy flowers, beloved by brides everywhere but readily available for just a few...
New Jersey Florist Launches Wedding Planning Platform
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of...
WF&FSA Shifts Conference Timeline, Tweaks Requirements
The Wholesale Florist & Florist Supplier Association is shaking up the timeline and attendee requirements of its long-running Floral...