When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in...
Floral Industry Reacts to Hurricanes
High weather drama continued this week, as Hurricane Irma made landfall in Florida, cutting a wide path of destruction but also sparing some areas...
Teleflora Presents Baltimore Florist with Tom Butler Award
A longtime floral industry leader and the owner of one of Maryland’s largest florists has been named Teleflora’s 2017 recipient of the Tom Butler...
Court Strikes Down Overtime Rule
A federal judge in Texas recently struck down the controversial Obama-era overtime rule that would have more than doubled the minimum salary level...
Look Out, Boston: Here Comes SAF’s 1-Day Profit Blast
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...
SAF Leaders Express Gratitude to Longtime CEO
Among the many celebrations planned for SAF Palm Beach 2017 but thwarted by Hurricane Irma: A fond, industry farewell to Peter Moran, the Society of...
Field to Vase Dinner Tour Wins Marketer of the Year
Here’s a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product...
Hurricane Forces Cancelation of SAF Palm Beach 2017
The Society of American Florists has canceled SAF Palm Beach 2017, the association’s 133rd annual convention, which was set to begin today at 6 pm....
‘Already Seeing Irma’s Impact’: More Wholesalers Weigh In
Since writing our story yesterday on Hurricane Irma, EBrief editors have received additional updates from two of the industry’s wholesalers...
Guidance for Filing Insurance Claims for Hurricane Harvey
SAF gathered the following information from various sources in the insurance industry. Promptly file a claim with your business insurance...
Industry Prepares for Hurricane Irma
No one has ever accused Deborah De La Flor, AIFD, PFCI, of inaction, but last week, after realizing the extent of the damage caused by Hurricane...
In Houston, Heartache and Hard Work Continue
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...