The floral industry experienced several changes this year, marked by closures, consolidations, acquisitions and evolving business dynamics. ...
Business Shifts: 2024 Closures and Consolidations
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Floral Industry News
Thanksgiving Sales Flat, December Holds Mixed Prospects
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations...
Florists Embrace Pantone’s ‘Warm and Comfortable’ Mocha Mousse
Eileen Weber, AAF, has created many Mocha Mousse-inspired designs over the years for her bridal clients at Lake Forest Flowers in Lake Forest,...
Retailers Get Expert Advice for Holidays
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
Holiday Prep: Keep Your Online Reputation Sparkling
A customer of Flowers By Michelle called the shop upset that the guard petals on a few roses hadn’t been removed. The Las Vegas shop immediately...
Wholesalers and Importers Push for Trade Program Renewal
SAF President Oscar Fernandez of Rio Roses/Equiflor, SAF CEO Kate Penn, Red Kennicott, AAF, of Kennicott Brothers Company and Bill LaFever of Bill...
Floral Industry Braces for Tariffs
President-elect Donald Trump announced that he will impose a 25% tariff on all Canadian and Mexican products starting Jan. 20 Tariffs are coming,...
Business Owners: Complete New Filing Requirement, or Risk Penalties
U.S. floral corporations with less than $5 million in sales and less than 20 employees need to complete a new filing by Dec. 31 to comply with a new...
Worried Young Talent Will Leave Your Business? Try This
Cristina Ramos of Lovingly contributes to the discussion with her peers at Next Gen LIVE! in February. Bosses say the event is a great way to invest...
Holiday Prep: Foster Loyalty with Unforgettable Shopping Experiences
Nancy White of The Flower Bar in Larchmont, New York, draws customers to her store with a flower bar. Providing sensory in-store experience is one...
Holiday Campaign Celebrates ‘The Power of Wishes’
https://www.youtube.com/watch?v=1mavVeVbgKI Teleflora’s new national holiday campaign, “The Power of Wishes” brings the partnership between...
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
Fewer Tulips, Higher Prices Expected in 2025
The floral industry is bracing for a tough tulip season in 2025, with a combination of factors putting pressure on tulip prices, quality and...
Break Down Barriers to Sustainable Floristry
If composting services aren't available in your locality, try reaching out to local garden clubs or partner with a local flower farmer who can pick...
Holiday Prep: Stand Out Online
Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...