Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
Designers Trade Minimalism for Colors, Glam and Kitsch
If the words midcentury, modern, or Scandinavian make you want to run screaming from a curated room of blond furniture and into a space jam-packed...
President Trump Signs Executive Order to Increase Health Insurance Options
President Trump signed an executive order last week to allow employers to participate in Association Health Plans (AHPs) and offer employees Health...
AFE Video Contest Invites People to ‘Show Your Flower Love’
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes...
In Texas, Even the ‘Mums’ are Bigger
A number of high-profile national outlets—including The Wall Street Journal — have recently turned their attention to a tradition among Texas teens...
AIFD Foundation Launches Hurricane Maria Florist Fund
The AIFD Foundation is again stepping in to offer support those in the floral industry hard hit by recent hurricanes. The Hurricane Maria Florist...
Marketer of the Year Award Presented On-Site During Field to Vase Dinner
Hurricane Irma may have delayed the presentation of a $5,000 award to the 2017 Floral Management Marketer of the Year winner, but last weekend this...
Across the Country, Floral Industry Members ‘Petal It Forward’
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...
STARS Act Reintroduced
Congress is taking another look at the Affordable Care Act’s murky definition of “seasonal” workers. Bipartisan legislation to clarify the meaning...
Tim Tebow Gives Corsage to Prom Date on The Tonight Show
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile...
Florists in All 50 States Plan Local Events for Petal It Forward
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
APHIS Launches Offshore Greenhouse Certification Pilot Program
A six-month pilot program that launched October 1 could streamline the importation of plant cuttings produced in offshore facilities, speeding their...
Washington Takes on Tax Reform
Now that Congress has again failed to repeal or replace the Affordable Care Act (ACA), President Trump and Republican leaders in Congress have...
Florists in 48 States Plan 225 Local Events for Petal It Forward
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...