Six years ago, Patricia Limber, AIFD, and her husband were considering where to retire. Tired of paying high flood insurance premiums on their...
In North Carolina, Florists Deal with Florence Aftermath
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Floral Industry News
Industry Members Share Takeaways from SAF Palm Springs 2018
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...
Accounting Pro to Share Best Practices at SAF’s 1-Day Profit Blast
Does your shop need financial help? Don't ignore problems or shake them off because you're more "creative" than "math-minded," warns Derrick Myers,...
Industry Pro to Share Sales Tip Ahead of Christmas in Portland
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means...
Former SAF President Wins Teleflora’s Tom Butler Award
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral...
UGA Professor Paul Thomas, Ph.D., Receives Alex Laurie Award
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ 2018 Alex Laurie Award....
Industry Members Meet, Greet and Connect for Petal It Forward
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of...
‘Flower Vase Hair’ Goes Viral on Instagram
Rapunzel, Rapunzel, let up your golden hair. Flowers as hair accessories have grown increasingly popular, thanks to high-profile plugs including...
‘Alma’ Takes Top Honors at SAF’s Outstanding Varieties Competition
‘Alma’, a bright white daisy spray mum with a green center from breeder Deliflor, took top honors last week, winning Best in...
Hundreds Gather in California for SAF Palm Springs 2018
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral...
Beloved Designer, Longtime SAF CEO Inducted into SAF’s Floriculture Hall of Fame
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was...
Charlie Hall, Ph.D., Receives Paul Ecke, Jr. Award
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF...
Deborah De La Flor AIFD, PFCI, Honored with Tommy Bright Award
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
42 States Prepare to ‘Petal It Forward’ on Oct. 24
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this...
Texas Florist Wins 50th Annual Sylvia Cup Design Competition
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...