One of the floral industry’s biggest advocates in Congress will deliver a “pep talk” to CAD participants before they meet with lawmakers on Capitol...
Economy, Immigration Dominate President Trump’s State of the Union Address
In his first State of the Union address, President Trump told the country the United States is poised for “a new American moment.” In the address,...
Retail Group Predicts Increase in Valentine’s Day Spending
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
48 Percent of Floral Industry Members ‘Optimistic’ about 2018 Sales
Look out, 2018: Many floral industry members are heading into the new year with high expectations. Forty-eight percent of respondents to the Society...
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
Immigration Reform, Like Government Funding, Remains Unsettled
After the three-day shutdown that started over the weekend, Congress has approved funding for the federal government until February 8. The shutdown...
Experts Weigh in on Tax Law Effects
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members...
A Flower Ranch Goes High Tech
Water is a precious — and expensive resource in California. Figuring out how to manage that water, while growing first rate flowers, has been a...
SAF Week In Review Keeps Members in The Loop
Taxes. Health care. Labor. Immigration. Floriculture research. As the national floral industry trade association, the Society of American Florists...
Danbury Mint Revives Negative Valentine’s Day Ads
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
Red Poinsettias Still Rule
Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for...
Tree Care Industry Association Names New President/CEO
The Board of Directors of the Tree Care Industry Association (TCIA) has announced that David White, CAE, will join the association as its new...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
‘Two-Minute Trends’ Videos: 340,000+ Views and Counting
An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up...
California Industry Members Assess Damage of Deadly Mudslides
Floral industry members in Southern California are reeling from a devastating two-month period that’s included wildfires, storms and deadly...