An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up almost 300,000 views on YouTube in just the first week of paid promotions by the Society of American Florists.
“The videos are reaching consumers at the perfect time,” said Jennifer Sparks, SAF’s vice president of marketing. “Consumers are seeking out decorating trends and smart ideas to freshen up their interiors for the new year. The videos show how flowers enhance public and private spaces, instilling happiness and decreasing anxiety.”
SAF’s newest program, The Architectural Design of Flowers — created in partnership with Asocolflores — educates the media, interior design community, and consumers about the scientific benefits of living and working among flowers, as well as color trends for residential and commercial spaces. The program includes a series of seven “Two-Minute Trends” videos, featuring interior design experts Kelli Ellis and Mark Woodman. [Link to Arch of Flowers story in Jan 2018 FM]]
SAF began paid promotion on Jan. 9 of four of the Two-Minute Trends videos focused on flowers in the home and office: Inspiring Conversation, Creativity & Problem Solving, Welcoming Entryways, and Enhancing Wellness. Three other videos in the series talk directly to interior design professionals and architects about flowers flor Creating First Impressions, Thoughtfulness for Quiet Spaces, and Enhancing Public Spaces.
“YouTube is a traffic-driving platform, and is used to target and engage people with specific interests who are searching and viewing content,” Sparks said. “This platform provides the opportunity to reach thousands of consumers far beyond our followers.” Sparks said.
In December, SAF ran an additional social media boosting campaign through Facebook, generating more than 85,000 impressions of the flower message, and more than 43,000 video views. Further boosting on Facebook is scheduled for this month. “Being a traffic destination platform, paid promotion on Facebook is used to drive traffic, build customer lifetime value, and build community and page likes,” said Sparks. “Using both platforms — YouTube and Facebook — together helps to synergize our marketing efforts to extend our reach.”
SAF members can capitalize on the program to promote their shops and educate their customers about how flowers inspire emotions and enhance interior spaces through the Two-Minute Trends Resource Center accessible at safnow.org/twominutetrends. Among the resources for members: suggested social media posts, suggested outreach emails to send interior designers, architects and business clients, and professional floral photography.
The Architectural Design of Flowers program and Two-Minute Trends videos are made possible thanks to funding by longtime SAF PR Fund supporter Asocolflores. All of SAF’s consumer marketing programs are a result of the SAF Fund for Nationwide Public Relations. For more information on who is supporting the fund visit, safnow.org/prfund.