A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American...
AFE Establishes Memorial Fund for Former SAF Staff Member
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Floral Industry News
SAF Hires New VP with Deep Experience
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key...
What Will You Wear to Petal It Forward?
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness...
SAF Grower Shares Industry Issues with Influential Congressman
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable...
To Combat Stress, Washington Post Recommends ‘Bringing Nature Indoors’
Plants received a prominent plug last week when the Washington Post named them excellent stress busters. An article in the paper’s home and garden...
Plan Your Petal It Forward Media Strategy
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success...
Petal It Forward: Being a Happiness Ambassador is a Coveted Job
Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you...
Floral Industry Members Along East Coast Watch and Prep for Dorian
It was a nerve-wracking holiday weekend for importers, growers, wholesalers, retailers, suppliers and transportation companies in Florida and along...
Floral Management Spotlights Young Innovators
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top...
3 Floral Industry Takeaways from Tariff Disputes
Is the United States heading into a trade war with China? Will recent disputes over tariffs hurt consumer spending and the U.S. economy? These...
Petal It Forward Brings Joy to Hospital Patients, Nurses and Visitors
Petal It Forward is something that Lani Moeller and her volunteer staff at Unity Point Hospital look forward to every year. “We just love this...
SAF Submits Comments Supporting Streamlined Biotech Regulations
Vibrant colors. Unusual shapes. Longer vase lives. Enhanced fragrance. Greater resistance to pests and diseases. These are some of the most...
El Paso Florist Gives Flowers to Grieving Community Members
After a gunman killed 22 people and injured another 24 at a Walmart store in El Paso, Texas, the team at Debbie’s Bloomers poured their devastation...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
Will Marijuana Cultivation Affect Floral Industry?
It’s the Gold Rush all over again in California, except this time the prize is cannabis. With the passage of Proposition 64, passed by the...