Chris and Jonny Palliser, second-generation managers of Scotts Flowers in New York City, will soon head north to Cambridge, Massachusetts, for the...
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by...
According to a Wedding Wire survey, 40 percent of proposals occur between Thanksgiving and Valentine’s Day — meaning there are scores of giddy...
Floral industry members across segments have a relatively optimistic take on the economic landscape, according to a new survey from the Society of...
The Society of American Florists has upgraded safnow.org to provide members with an enhanced online experience — and now it’s important for members...
While the 91st Academy Awards ceremony celebrated the latest and greatest talents in film on Feb. 24, the floral industry honors outstanding...
While in Washington, D.C., to educate legislators about issues impacting their businesses, floral industry members will have a chance to explore...
Meghan Markle’s recent baby shower festivities revealed her affection for flowers and philanthropy. On “CBS This Morning,” co-host Gayle King, one...
Following a boot-scootin' good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to...
A segment on Philadelphia’s KYW News Radio 1060 featured Stein Your Florist Company. Amidst the busiest week of the year, professionals from all...
For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her...
The Society of American Florists knows that members use its website, safnow.org, to keep up with everything from industry news to small business...
File this under celebrity news that you might want to share with customers: Sometimes the best reason to give flowers is “just because.” On...
Three days before Valentine’s Day, millions of Americans were on the receiving end of a not-so-subtle reminder that flowers are a popular, beloved...
Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi...