How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently...
Fresh Product, Trends Flourish at SAF Orlando 2021
Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s...
SAF Members Highlight Floral Industry Priorities at CAD
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Forty-seven...
Consumers Rooted in Plant Love During Pandemic
2020’s plant babies are now growing into plant toddlers — and their plant parents show no signs of slowing their enthusiasm for all things plants....
SAF Picks Orlando for ‘Affordable, Accessible’ Annual Convention
After a year-plus of re-engineering operations to adapt to social distancing, record high (or low) sales and skeleton crews – all amidst social...
Fresh Product: Coping with the Supply Squeeze
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need,...
Advocacy Series: Why This Year’s CAD Advocacy Meetings Matter Even More
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Storytelling and Community: Strategies Behind the Success of The Sill
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal...
Advocacy Series: 5 Questions about Ag Labor
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Plantfluencer Shares Tips to Create Loyal Plant Customers
Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng---it’s all about aesthetics, biology and companionship....
SAF Launches Plant-Focused Virtual Event in March
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay —...
SAF’s Grassroots Lobbying Event Goes Virtual
SAF’s annual Congressional Action Days, April 13-14, is an all-virtual affair this year — but the advocacy will have real-world impact on floral...
2 Last-Minute Language Tweaks to Boost V-Day Sales
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially...
Industry Financial Pro Details Holiday Tips
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on...
Designer Highlights Platonic V-Day Gifts
Ever since the NBC sitcom “Parks & Rec” introduced the concept of “Galentine’s Day” 10 years ago, Americans have increasingly been finding ways...