Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in...
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
Costume Ideas to Charm Customers
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out...
Citywide Fall-Themed Contest Earns Community Cred
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to...
Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Pumpkin Themed Class Leads to Bonding — and Sales
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and...
‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...
Train Your Happiness Ambassadors for Petal It Forward
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
Relationship with Popular Venue Helps Tampa Florist Grow
Building and nurturing partnerships with local hot spots can do wonders for boosting your business’s name recognition and growing your client base....
Quality Images Key to Marketer of the Year’s Success
A multi-faceted campaign aimed at getting their product in front of as many people as possible and influencing design trends earned Resendiz...
Outfit Your Team and Flowers for ‘Petal It Forward’ on Oct. 24
If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American...
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
‘Fur Babies’ Fire Up Facebook Interactions
Fur babies are a sure-fire way to attract positive attention to your social media page is through a common human joy. At the beginning of the month,...
5 Ways to Drive Holiday Sales Through Pinterest
We may be a scant one week into fall, but Christmas-related searches are already ramping up on Pinterest. Here are few ways to get your flowers in...
How a Tiny Toronto Coffee Shop Attracted Ryan Gosling, Went Viral
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went...