On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
Want Local News Coverage? Petal It Forward on Oct. 24
“Flowers can brighten the day for anyone, but it's even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as...
How to Grow Your Business with LinkedIn
Many people think LinkedIn exists solely for job searching. True, it is a great recruitment tool for employers and candidates alike, but the...
Pennsylvania Wholesaler Shines with Van Decals — And You Can “Steal” Their Look
For a wholesaler in Pennsylvania, new van decal graphics from the Society of American Florists and the Wholesale Florist & Florist Supplier...
Curate Existing Content to Repurpose Throughout the Year
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content...
Virginia Florist Celebrates Anniversary, Rebranding With Shop T-Shirt
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started...
Surprising Reasons Customers Dump Businesses
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing...
Wall Street Journal Highlights “Plant Craze.” Here’s How to Capitalize On it
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents,...
5 Ways to Use SAF Postcards and Stuffers this Summer
Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your...
New Jersey Florist To Help Locals Find Zen
Summer is a time to rest and recharge — ideally seaside, with a frosty beverage in hand. At Monday Morning Flowers and Balloon Company in Princeton,...
Steal Sales- and Profit-Boosting Wedding Business Materials
“I was looking for a wedding calculator template, do you have that on the site somewhere,” a member asked the Society of American Florists via the...
How to Turn Delivery into a Profit Center
Want to close the (profitability) gap between your shop and the customer's front door? When you turn delivery into a profit center, you can. All it...
Free WebBlast: Independent Contractor Classifications – Things to Know Now
The misclassification of workers as independent contractors can be an extremely costly and a difficult misstep for employers to correct. In light of...
Turn B2B Prospects into Customer with Four Words
What if we told you four words could immediately engage a B2B customer — even a reluctant customer — turning a sales pitch into a real conversation,...
Offer Alternatives to “In Lieu of Flowers”
With the prevalent use of the “in lieu of flowers” phrase, it is important to educate funeral directors and consumers about the benefits of sympathy...