What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog...
Extra Touches for Better First Impressions — and Sales
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Business Builder
Sell Executives, Corporate Clients on Your Gifting Savvy
Need a stronger hook to reel in corporate sales? Tell potential corporate clients, “We will make you stand out — and we might even get you behind...
Upsell Your Next Wedding with Flower-Centric Trends
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
Save Big: RAM Commercial Truck Season
Tackle the most intimidating jobs with a Ram Commercial Truck. Right now, get a great deal during Ram Commercial Truck Season. The $500 SAF Member...
Free WebBlast to Explore Generations of Flowers Study
Which generation has the highest appreciation of flowers? What is the most common reason consumers give for purchasing? Which generation is most...
Colorado Shop Boosts Fall Sales with Sorority Ties
Want to boost sales during the relative slowdown between the busy summer wedding season and Christmas? If you’re located in a university town, you...
For Better Emails, Get Cozy
If you aren’t getting the response you hoped for from emails to customers, you may need to take a step back — and then get much, much closer. “For...
Speakers to Swap Strategies at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
Build Sympathy Sales with Creative Approaches
If you’ve watched your sympathy sales decline over the years, take heart: With some out-of-the-box thinking and top-level service, you can improve...
Reminder Calls Key to Summer Sales
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s...
Summertime Shape-Up: Point of Purchase
Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that...
Snapchat Tips for Small Business Sales
You’ve mastered Facebook, gotten the hang of Instagram and Pinterest and maybe even dabbled on Twitter…do you have to try yet another social media...
Get Your Work Vehicle Ready for Summer Driving
It’s plain fact that certain vehicle components wear down with time and use. The effect is especially pronounced for work vehicles on the go all day...
Compete on Solutions, Not Price
The (relative) slowdown after Mother’s Day and before the busy fall months may be a good time to remind staff of a key sales philosophy for higher...
For Early Summer Boost, Plug Father’s Day — and Dance Recitals
We say Father’s Day, you say, “Helllloooo, big spenders”? OK. Not exactly. Father’s Day may not be the most lucrative holiday of the year, but...