Stop searching the web looking for information on who buys more flowers and what colors are more popular. This data and more can be found in the...
Webinar: Floral Purchase Tracking Study
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Business Builder
American Grown Field to Vase Dinner Tour Ends Award-Winning Year in Florida
Just one stop remains on the 2017 American Grown Field to Vase Dinner Tour: The pop-up dinner series and winner of Floral Management’s 2017 Marketer...
Wanted: Longtime Team Members Ready to Adapt to Changes
Manuel Sotelo joined Dramm & Echter in Encinitas, California, almost 30 years ago. He started out processing orders and cutting lilies and...
Social Media Flubs That Undermine Your Marketing Efforts
The pressure to participate daily on social media can lead small business owners to scribble off some hurried posts, sometimes with qualities that...
Want to Stand Out on Instagram? Have a Strong Voice
As of this fall, Instagram has 800 million monthly users and 500 million daily app users. That volume makes the platform a perfect place to pitch to...
Dress Up for Halloween with SAF Graphics
With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a...
Southern Plant Conference Announces Speakers
The Southern Nursery Association (SNA) has announced final details of The 15th Southern Plant Conference to be held in conjunction with The SNA...
For An Easy Add-On, Let Them Eat Cake
A New York florist has discovered a sweet idea to fatten birthday and holiday sales. CAKE! About two years ago, Wendy Rockcastle connected with a...
A Canned Food Drive Approach that Helps Your Community and Business
Want to create a holiday charitable event this fall that contributes to your community, generates goodwill and brings more customers into your...
Got Petal It Forward Video? Check out AFE’s New Contest
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...
Blending Old and New, a Philadelphia Florist Becomes a Destination
Ask a local to describe Stein Your Florist Co. in Philadelphia, and the description likely starts with the retro, neon signs proudly trumpeting the...
New Marketing Materials Bolster Sales and Visibility
Looking for a way to spruce up your showroom? The Society of American Florists’ 2017 Local Marketing Kit gets high praise from members. “I love the...
Illinois Florist Holds Centennial Celebration
After a year of planning — and many decades of tireless work — the staff of Lake Forest Flowers is ready to party. The Lake Forest, Illinois, shop...
Petal It Forward Wrap Up: Share Updates, Say Thank You
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...
How to Create ‘Petite Powerhouses’ for Downsizing Customers
The yard, once a marquee element of the American dream home, has lost some of its status in recent years as millennials and baby boomers gravitate...