The celebration of Thanksgiving dinner with friends continues to grow as Millennials embrace the tradition of Friendsgiving. This year, experts are...
“I thought I remembered SAF having a health insurance company that worked with the florist industry. Am I remembering that correctly?” Yes. The...
Maintaining positive relationships with local funeral directors is essential to build your sympathy business. When submitting death notices, some...
Small Business Saturday (Nov. 25) is three weeks away — and if that deadline makes you think, “So what?” Bob Phibbs, the retailing pro behind the...
Last spring, when Lord & Taylor asked Nic Faitos if he’d be interested in having a pop-up shop in the luxury retailer’s flagship store in...
Stop searching the web looking for information on who buys more flowers and what colors are more popular. This data and more can be found in the...
Just one stop remains on the 2017 American Grown Field to Vase Dinner Tour: The pop-up dinner series and winner of Floral Management’s 2017 Marketer...
Manuel Sotelo joined Dramm & Echter in Encinitas, California, almost 30 years ago. He started out processing orders and cutting lilies and...
The pressure to participate daily on social media can lead small business owners to scribble off some hurried posts, sometimes with qualities that...
As of this fall, Instagram has 800 million monthly users and 500 million daily app users. That volume makes the platform a perfect place to pitch to...
With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a...
The Southern Nursery Association (SNA) has announced final details of The 15th Southern Plant Conference to be held in conjunction with The SNA...
A New York florist has discovered a sweet idea to fatten birthday and holiday sales. CAKE! About two years ago, Wendy Rockcastle connected with a...
Want to create a holiday charitable event this fall that contributes to your community, generates goodwill and brings more customers into your...
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...